The Team


After founding Out of Africa Entertainment in 2004, Lance Samuels went on to produce widely successful shows including HBO’s Generation Kill and Strike Back, as well as feature films like The Bang Bang Club, Inescapable and Lucky.

In 2010, Blue Ice Pictures purchased Out of Africa Entertainment, naming Lance as President of the company. Under his leadership, Blue Ice Pictures has produced internationally acclaimed projects, such as The Book of Negroes, a six-part mini-series for BET and CBC based on the award-winning Lawrence Hill novel. Other projects include the films October Gale, The Night Before Halloween, and Lake Placid: Legacy. Most recently, Lance has produced the critically acclaimed BET mini-series Madiba, starring Laurence Fishburne as Nelson Mandela, and the CTV series The Indian Detective, with Russell Peters and William Shatner.

Strike Back

Away from Her

Vice President

Beginning his career as legal counsel at Telefilm, Daniel Iron proceeded to become a partner at Rhombus Media where he produced the television series Slings and Arrows, as well as several acclaimed feature films including The Red Violin and Last Night. In January 2004, Daniel left Rhombus to start his own production company, Foundry Films – behind Academy Award-nominated Away from Her, Manufactured Landscapes, Cairo Time, and numerous television series.

Now acting as the Canadian President of Blue Ice Pictures, he stands as one of the premier producers in Canada, attracting top writers and directors from around the world.


Neil is a partner and co-founder of the Blue Ice Group, and a producer with a wealth of experience in the film and television industry. As a co-owner of the Blue Lake Media Fund, Neil has executive produced a number of successful feature films including The Bang Bang Club and Alexander Payne’s Nebraska. Coming from a legal background in South Africa, Neil went on to found Cobalt and Oryx Pharmaceuticals and served as chairman until its sale in 2009. He is now a co-owner of Toronto’s Bloor Hot Docs Cinema, serves on the board of Hot Docs and the CFC, and heads up the Blue Ice team.

The Bang Bang Club

EVP Production and Creative Affairs

Before joining Blue Ice Pictures as EVP of Production and Creative Affairs, Armand Leo was the Senior Vice President, Global Physical Production at Entertainment One from 2011 into 2018, where he was responsible for overseeing production across the studio’s film, television and digital slates. Over the years, Leo has worked with most broadcasters and networks throughout Canada and The United States. Most recently, he worked with HBO on their mini-series Sharp Objects starring Amy Adams, The Audience Network on season 2 of Ice, Hell on Wheels with AMC, CBS and CORUS on season 2 of Ransom, CTV on season 3 of Cardinal, CORUS on season 2 of Mary Kills People and Private Eyes, and with the CBC on Burden of Truth.

Prior to joining eOne in 2011, Leo worked as a TV and feature film producer. Some of his credits include Rookie Blue, Saving Hope, The Day Reagan Was Shot, Laughter on the 23rd Floor, Amelia, Hairspray and Shoot 'Em Up. Previously, Armand served as Executive in Charge of Production at Dufferin Gate Productions in Toronto, working on over 30 films for Showtime over a two-year span.

Director of Production

Cera Ziegler is a producer, originally from Saskatoon, who has worked in the film and television industry for over 10 years. Cera is a graduate of the Canadian Film Centre’s Producers’ Lab and brings a wide range of experience to her role as Director of Production at Blue Ice Pictures, including producer on short film, Learn to Swim (Thyrone Tommy, dir.), casting director for comedy pilot Rogue Bride (Blue Ant Media), and co-producer on feature film The Singularity Principle (shot at the CLS in SK). After attending the Vancouver Film School, she started her career in Vancouver as a coordinator for top casting directors, moving into production, where she assisted Executives at Lark Productions and Showrunner Dennis Heaton on hit TV show, Motive.


With a BFA in theatre from Concordia University and an MA from Ryerson University in Media Production, Samantha's experience ranges from acting to directing and producing. At Blue Ice, she works alongside Lance and Daniel to produce feature films, TV series, and TV movies with a focus on developing Blue Ice's original content.

Chief Financial Officer

Daniel Sacks joined the company as CFO in September of 2014. Working across many industries and sectors, Daniel has more than 40 years of financial experience in businesses ranging from sole proprietor owned companies to publicly traded entities.

Legal & Business Affairs

Ryan is a lawyer and notary who brings a wide array of intellectual property law experience to Blue Ice Pictures, having previously specialized in the prosecution and enforcement of copyright and trademarks in the media and technology sector. As Head of Legal & Business Affairs, Ryan is responsible for the legal and business matters pertaining to the development, production, and distribution of Blue Ice’s theatrical motion pictures, TV series, and TV movies. Ryan earned his Juris Doctor (J.D.) from the University of Ottawa and holds a Bachelor of Arts (B.A.) in Political Science from Concordia University.

Production Financing

Sherry began her career as a corporate accountant in international distribution before moving into production, eventually leading Production Financing at Blue Ice. She has provided production finance services for numerous features and television series – both animation and live action. Many of these productions were inter-provincial and official treaty co-productions.

Corporate Accountant

Before joining Blue Ice Pictures, Kady worked as an accountant in the finance sector for over ten years. With a degree in Management and Accounting from The University of the West Indies, she started as an accounts clerk, moving into financial management, budgeting, and management analysis.

Executive Assistant

Before her time with Blue Ice Pictures, Megan achieved her degree in Media Production with a concentration in Screen and Television at Ryerson University. She also worked to obtain a minor in Business Essentials while simultaneously working on productions outside of her academics. This work includes time committed to various projects; from a crew member to production offices positions. Her wide array of skills and experiences help her to effectively support the Blue Ice team.